Being at the top of the page ensures your profile is seen by everyone, and makes you more likley to be contacted.
To get into the featured box you need to
-go to the account home page
-find the featured menu widget and set the menu to get featured then hit the make a purchase button
-on the payment page, check the cost per day then complete the number of days you wish to be featured and hit the make me featured button
-you will be taken to a paypal payments page where you can check the total amount of the transaction before proceeding to make your payment by paypal or debit card or credit card.
Use the three screen shots below to help you find your way about this. Note there are THREE screenshots, use them all.